
CEO Andrea Nucera emphasizes sustainability, innovation, and tokenized real estate as keys to growth in a leverage-free expansion strategy
Reportage Group has announced an impressive $1 billion in real estate sales in the first quarter of 2025, with expectations to triple that figure and reach $3 billion by the end of the year — all without leveraging debt. The announcement was made by CEO and Managing Director Andrea Nucera during the prestigious International Property Show (IPS) panel discussion titled “IPS Global Leaders: Global Real Estate Investments from Investors’ Perspectives – The Driving Force, Investment Strategies and Sustainability Measures for Building World-Class Infrastructure.”
Speaking at the panel, which brought together global real estate leaders to explore emerging trends, Nucera highlighted the UAE — particularly Dubai and Abu Dhabi — as premier investment destinations. “UAE in general, and especially Dubai and Abu Dhabi, is a very attractive place to invest,” he noted, citing the group’s performance as a reflection of the region’s buoyant real estate market.
Nucera also hinted at the future of property investment through digital innovation. “I think the next transformation is the possibility of generating a proper set up, a platform where we can invest in real estate and create tokens (…). If that happens, the market’s potential becomes very big.”
The panel underlined that sustainability has evolved from an optional extra into a central pillar of real estate development. Nucera emphasized Reportage Group’s long-standing commitment to eco-conscious construction. “For us as a Group, sustainability is a major focus,” he stated. “We started with one of the most sustainable urban communities and are the largest investor and developer in Masdar City — a 3 Pearl-rated residential complex where nature meets technology to create an eco-friendly community and a lifestyle of innovation.”
This dedication to sustainability is further reflected in the group’s recent project, Taormina, located in the lush Al Barari area of Dubai. Named after Italy’s greenest village, the Taormina development blends verdant spaces with upscale yet affordable living. According to Charbel Khoury, Group Director of Marketing, it exemplifies “a vision of green spaces, a vibrant community, and the opportunity to own a lasting legacy within a luxurious, accessible development.”
Reportage Group continues to maintain its strong foothold in the competitive real estate market by blending innovation, quality, and affordability. “We always keep up with the latest developments in the real estate industry and are committed to meeting buyers’ needs — whether end-users or investors,” said Ashraf El Hajaly, Chief Commercial Officer.
Khoury added that their success stems from “combining high-end finishes, smart space design, and premium quality materials, without compromising on the design’s integrity. We offer premium living experiences at accessible prices.”
As one of the largest exhibitions in the UAE, IPS served as a vital platform for Reportage Group to showcase its market leadership and forward-looking approach. “Our participation in IPS this year reflects the company’s position in the current real estate market, which is crucial to us, our clients, and our projects,” said Al Hajaly.
With a bold target for 2025 and a clear vision centered around innovation, tokenization, and sustainability, Reportage Group is not just selling homes — it is shaping the future of real estate in the UAE and beyond.