Tarek Majdalani: The Architect Reinventing the Middle East Music Economy

Tarek Majdalani stands among the select few who have not only witnessed the evolution of the Middle East’s entertainment industry, but have actively engineered its transformation. A Dubai-based music executive, strategist and entrepreneur with more than two decades of experience, he has built a career defined by influence, innovation and a deep understanding of what makes culture move.

Across twenty years, Tarek has held senior leadership roles at Warner Music Group, MBC Group, Platinum Records and other major entities. His work has shaped artist identities, elevated regional stars, and helped build the modern ecosystem of music, marketing and audience engagement across the MENA region. At every point in his career, he has operated at the intersection where creativity meets strategy, pairing sharp intuition with business discipline.

Known for his ability to decode markets and position talent effectively, Tarek has led development across artist branding, release strategies, digital growth, DSP partnerships, radio programming and content production. He understands how to build momentum, how to sustain it, and how to turn creative vision into measurable results. His approach blends storytelling with precise execution, giving artists the competitive edge required in a rapidly evolving global industry.

Today, he channels this entire legacy into Two Five One, his Dubai-based artist management and music marketing agency. The company stands as a statement of how Tarek believes the future should be built: artist-first, globally aligned, and rooted in authenticity. Two Five One offers management, A&R guidance, release planning, marketing strategy, social media direction, brand partnerships and booking support — all designed to elevate regional talent to global standards.

What truly sets Tarek apart is his past as a creator. As a former music producer and DJ with deep roots in Lebanon’s pop and electronic scenes, he brings a rare duality. He understands the technical, emotional and artistic needs of musicians, while also commanding the executive skills necessary to lead teams, negotiate deals and grow brands. This combination gives Two Five One its identity: a place where artistry isn’t sacrificed for commercial success, but strengthened through thoughtful strategy.

His mission is clear — to nurture ambition, protect authenticity and build long-term careers that extend beyond digital trends. In an era where Middle Eastern artists are stepping confidently onto global stages, Tarek Majdalani has emerged as one of the key architects shaping that rise.