


In an age where time and trust are the rarest commodities, Gian Pasapera is pioneering a bold, board-ready model for ultra-high-net-worth (UHNW) living. Through Luxendar, co-founded under Luxendary Group Limited, Pasapera is executing a meticulously structured 2025–2030 roadmap designed to deliver an intelligent, asset-light ecosystem that simplifies and elevates every dimension of elite living.
The mission is revolutionary: to replace fragmented vendors and inconsistent service providers with a single accountable partner—one that integrates predictive AI, governance discipline, and institutional-grade standards to manage life at the highest level of sophistication.
Pasapera is not a conventional entrepreneur. A graduate law student at University College, Durham University (University of the Year) and recipient of the Inspiring Excellence Scholarship, he merges academic precision with operational mastery. His legal background shapes Luxendar’s DNA—built on governance, compliance, and risk management, ensuring that every client interaction meets boardroom-level accountability.
Before founding Luxendar, Pasapera co-founded Mayfair Hospitality Corporation, a company synonymous with elite experiences—from private aviation and yacht arrangements to exclusive access at Cannes, Venice, Formula 1, and global fashion weeks. These years of orchestrating perfection for world-class clients laid the groundwork for Luxendar’s ultimate ambition: to industrialize excellence without losing exclusivity.

One partner. One login. Anything you need.
Luxendar operates at the intersection of human expertise and predictive technology. Its proprietary model integrates elite specialists across aviation, estates, education, philanthropy, and lifestyle with anticipatory AI systems that learn and adapt to each client’s unique rhythm.
Imagine this: a Wimbledon private box, a Gulfstream dawn departure, and an Ivy League pathway for your child—all arranged through a single instruction and delivered by one accountable team. This is not concierge—it’s life, fully managed.
1. Anticipatory Intelligence: Predictive systems fuse preferences, calendars, and risk parameters to transition from reactive requests to proactive delivery.
2. Asset-Light, Profit-Share Model: Directors are aligned with client outcomes—not sales volume—creating trust through incentive alignment.
3. Governance & Privacy: Data protection, director-level accountability, and specialist networks operate under legally enforceable SLAs.
4. Single-Instruction Execution: Multi-track requests are executed end-to-end through one trusted relationship.
Luxendar’s strategy is sharply focused on the UAE and Gulf region, where trust, privacy, and efficiency are paramount. The company caters to family offices and principal families in Saudi Arabia and Qatar, delivering bespoke solutions that align with regional values while maintaining global reach.
From discreet medical support in Zurich to off-market trophy asset acquisition and education pathways through Ivy League or Russell Group universities, Luxendar operates as a private, personal institution—bridging global sophistication with Middle Eastern traditions of discretion and service.
• Consolidation Without Compromise: The UHNW world is plagued by vendor sprawl. Luxendar consolidates without diluting specialist excellence.
• Speed + Discretion: Elite human teams deliver execution; AI ensures precision timing.
• Aligned Incentives: Profit-sharing ensures accountability—not upselling.
• Institutional Governance: Legal and compliance structures mirror top-tier corporate standards.
• Scalable Excellence: SLA-driven partnerships make boutique-level service repeatable and dependable.
Luxendar doesn’t rely on personality-led promises—it’s an institutional architecture that ensures consistency, discretion, and continuity for generations.

Gian Pasapera’s journey from Peru to London to Durham is marked by disciplined execution and visionary foresight. His ventures—Mayfair Hospitality Corporation, Luxendary Group Limited, and now Luxendar—reflect an unwavering mission to elevate service into a structured science of trust, speed, and governance.
Media outlets have dubbed him a “Business King,” but his real legacy lies in his ability to institutionalize excellence—transforming the art of luxury service into a data-driven, governance-backed enterprise.
Pasapera represents a new breed of entrepreneur—one who blends scholarship with strategy, compliance with creativity, and AI precision with human warmth. His ability to scale trust-sensitive services through governance and predictive systems makes him a credible contender for Entrepreneur of the Year—a title that mirrors not just success, but structure, substance, and sustainability.
“We don’t just serve; we anticipate. Luxendar was built to eliminate friction from ultra-wealthy living and replace it with seamless, institutional-quality execution. Our clients live extraordinary lives—our job is to make those lives effortless.”
— Gian Pasapera
Co-Founder, Luxendar (Luxendary Group Limited)
Co-Founder, Mayfair Hospitality Corporation
Instagram: @gianpasapera