


Dar Global has officially unveiled Nickelodeon Hotels and Resorts at AIDA Oman, marking a significant milestone in the evolution of the Sultanate’s luxury hospitality and branded real estate landscape. The launch introduces one of the world’s most recognizable family entertainment brands into AIDA, Dar Global’s flagship clifftop luxury development overlooking the Gulf of Oman.
Positioned as both a family-focused destination and a branded investment project, Nickelodeon Hotels and Resorts at AIDA Oman reflects Dar Global’s strategy of combining international lifestyle brands with high-end property developments in prime global locations.
Set within the dramatic natural terrain of AIDA, the Nickelodeon-branded hotel is designed to offer an immersive experience that caters to families seeking both luxury and entertainment. By integrating Nickelodeon’s globally loved characters and storytelling with refined hospitality standards, the project aims to redefine family travel in the region.
The development is envisioned as a place where entertainment, leisure, and luxury living intersect, appealing to multigenerational travelers while maintaining the exclusivity associated with Dar Global’s portfolio.
AIDA is Dar Global’s landmark luxury development in Oman, distinguished by its clifftop location, panoramic sea views, and emphasis on premium lifestyle living. The addition of a Nickelodeon-themed hotel strengthens AIDA’s positioning as a destination that balances upscale living with experiential offerings, making it attractive to both visitors and investors.
Beyond hospitality, Nickelodeon Hotels and Resorts at AIDA Oman is also positioned as a branded investment project. Branded residences and hotels continue to gain traction globally, driven by buyer confidence in internationally recognized names, long-term value potential, and strong rental appeal.
By partnering with Nickelodeon, Dar Global taps into a brand with deep emotional resonance and global recognition, particularly among families—adding a distinctive edge to the investment proposition.
The launch underscores Dar Global’s broader vision of expanding its footprint through strategic brand collaborations and destination-defining developments. By bringing Nickelodeon Hotels and Resorts to Oman, the company reinforces its commitment to creating projects that are not only architecturally striking but also culturally and commercially relevant.
As AIDA continues to take shape, the Nickelodeon-branded hotel stands out as a symbol of how luxury real estate, global entertainment brands, and family-centric experiences are converging to shape the future of hospitality and lifestyle developments in the region.