Building the Future of Payments in MEA

With operations spanning 50+ countries, Network International is redefining digital payments in the Middle East and Africa through scalable merchant ecosystems that blend innovation, inclusivity, and trust.

The Middle East and Africa (MEA) are no longer merely “emerging” markets — they are rapidly becoming global epicentres of digital commerce innovation. Fueled by a young, tech-savvy population, widespread smartphone adoption, and growing demand for cashless experiences, the region is poised for an unprecedented leap in digital transformation.

For Jamal Mohammed Al Nassai, Group Managing Director – Merchant Services, MENA at Network International, this evolution represents both opportunity and responsibility. “MEA is no longer just a promising frontier – it is a proving ground for the future of digital commerce,” he says.

A Region Ripe for Transformation

The region’s momentum is built on powerful structural drivers: expanding mobile connectivity, government mandates for digital inclusion, and an accelerating shift toward card and wallet payments. Yet, many markets remain underpenetrated, creating a rare landscape of growth potential — where innovation can both modernize existing systems and leapfrog legacy barriers.

“In markets like the UAE, merchants demand advanced, data-driven payment solutions,” Al Nassai explains. “Meanwhile, in fast-developing economies like Kenya or Egypt, the focus is on affordability, financial inclusion, and mobile-first platforms. Our technology stack is designed to serve both ends of this spectrum.”

One Platform, Endless Possibilities

Network International’s strength lies in its unified ecosystem — an end-to-end platform that integrates payments, financing, loyalty, and data insights. This eliminates the complexity of managing multiple service providers and empowers merchants of all sizes to operate with enterprise-level sophistication.

Through this model, businesses can seamlessly accept payments across multiple channels, offer installment options, activate loyalty programs, and access real-time analytics — all in one place. “It’s about giving every merchant the power to make smarter, faster decisions and focus on growth, not logistics,” says Al Nassai.

Security and Trust: The Foundation of Innovation

Behind Network’s expansive digital framework is a core of security and operational excellence. Processing billions of transactions annually, the company prioritizes the protection of sensitive data through AI-driven fraud detection, risk scoring, and compliance with PCI DSS 4.0, the highest global standard for payment security.

“Security and data go hand in hand,” notes Al Nassai. “One builds trust; the other drives growth. Both are non-negotiable.”

Investing in the Future of MEA Commerce

Looking ahead, Network International is channeling investments into the technologies that will define the next phase of MEA’s payment landscape — from real-time transactions and biometric payments to embedded finance solutions. Its partnerships with regulators, fintech startups, and regional enterprises ensure that the ecosystem evolves sustainably and inclusively.

For global and regional businesses eyeing MEA’s potential, Al Nassai’s advice is clear: “Scale matters, but understanding the local context matters more. Companies that adapt, invest long-term, and build trust through partnerships will lead the next era of growth.”

As MEA continues its rapid digital evolution, Network International stands at the forefront — not just processing payments, but powering the region’s transformation into a connected, cashless, and confident digital economy.