Serkan Akgün: Building Global Influence Across Real Estate, Fashion, and Film

Born on January 17, 1986, in Marburg, Germany, Serkan Akgün represents a new generation of internationally driven professionals shaped by discipline, versatility, and long-term vision. Raised in Germany by parents of Turkish origin and holding German citizenship, his background reflects cultural depth, adaptability, and a strong European foundation paired with a global mindset that now defines his career in Dubai.

Discipline as a Foundation

Sport played a defining role from an early age. Football first captured his focus, followed by years of tennis, basketball, handball, and other competitive ball sports. Training and competition instilled resilience, consistency, mental strength, and teamwork. These traits later became the backbone of his professional approach, influencing how he builds relationships, executes strategy, and pursues growth across industries.

Engineering Precision Meets Global Business

After completing his education in Germany, Serkan trained as a mechanical engineer. This technical background sharpened his analytical thinking, precision, and problem-solving abilities. Structure, process, and clarity became second nature, laying a strong foundation for international sales, real estate marketing, and leadership roles that require both strategic vision and operational discipline.

International Modeling and Brand Presence

Parallel to his academic path, Serkan built a global career as a fitness and fashion model. Years of disciplined training positioned him as an internationally active talent, collaborating with magazines, brands, and production teams worldwide. His portfolio spans fitness, fashion, lifestyle, developer and real estate marketing, editorial campaigns, commercial video productions, and social media branding.

He continues to walk international runways in Spain, Ireland, and Dubai, and maintains active collaborations across multiple markets. A current professional collaboration with Primo Emporio further strengthens his presence in the regional fashion scene. Alongside modeling, he works as a personal fitness coach, combining athletic expertise with real-world discipline and global experience.

Partnership at the Core

At the heart of Serkan’s journey is his wife, Johacny Villanueva. The two met through the fitness industry and have been inseparable ever since, both personally and professionally. Married for three years, they share vision, ambition, and daily execution. Johacny is a fitness model and a rapidly rising professional in Dubai’s real estate sector, delivering outstanding performance in her very first year and establishing herself as a strong force with a promising future.

Together, they collaborate on projects, grow strategically, and plan their future as a unit. Their shared belief is simple and powerful: success becomes stronger and more meaningful when built as a team.

Choosing Dubai as Home

On January 1, 2025, Serkan and Johacny relocated to Dubai, marking a decisive new chapter. Dubai quickly became more than a business hub. It became home. While maintaining deep respect and emotional ties to Germany and Turkey, Serkan openly states that Dubai represents the best place in the world for his mindset and ambitions. Its energy, safety, innovation, and forward vision align perfectly with his long-term goals. Dubai is not a temporary destination, but the place where he intends to build his future permanently.

Real Estate Leadership and Global Sales

Today, Serkan is active in real estate marketing and international sales in Dubai and serves as International Sales Relationship Manager at Reef Luxury Developments. The company is distinguished by its world-exclusive outdoor cooling system, an innovation redefining comfort and luxury in real estate development.

In his role, Serkan focuses on international client relations, strategic partnerships, global sales development, and brand positioning. His work bridges technical understanding, marketing strategy, and relationship-driven leadership. Fluent in German, English, and Turkish, he operates confidently across cultures and international markets. His ambition within real estate is clearly defined: to grow into partnership, assume executive responsibility, and advance toward CEO-level leadership, establishing himself as a recognized figure in the international real estate landscape.

Leadership Inspiration and Vision

Serkan’s leadership mindset is shaped by figures who have built enduring global brands through vision and execution. Among them are Daniel Grieder of HUGO BOSS AG, and Marco Falcioni, whose leadership helped shape the global strength of the BOSS brand.

Within real estate, he draws inspiration from Satish Sanpal and Rabia Khan of Aylesford Dubai Real Estate, admired for their clarity, discipline, and brand-building excellence. In fashion, Zuhair Murad represents craftsmanship and global elegance. Looking ahead, Serkan aspires to collaborate with iconic luxury houses such as Balmain under CEO Matteo Sgarbossa, and alongside visionary creatives like Olivier Rousteing.

Expanding Into Film and Acting

Alongside business and modeling, Serkan has expanded into acting and film in Dubai. He has completed his first short movie project, Soft Mafia 2, a local mafia-themed production. A second branded short movie has already been completed and is scheduled for release soon. Acting stands as an important creative pillar, complementing fashion, fitness, and business while reflecting his commitment to continuous growth and self-expression.

A Life Built With Vision

Serkan Akgün’s story is not about choosing one path, but about mastering several through discipline, structure, and authenticity. It is a story of partnership, global ambition, and the courage to build a life aligned with long-term vision. Dubai is not simply where his career continues. Dubai is where his future belongs.

Instagram
@theprincemisugi