Roberto Fiori Rocco (born 17 February 1994) is an Italian entrepreneur and marketing strategist building brands at the intersection of Direct Response Marketing and Strategic Brand Positioning. He is the founder of two specialized divisions, AltLife Agency and NeuroPR Agency, both designed to help entrepreneurs and companies become recognized authorities in their industries. In a world where many brands get lost by trying to speak to everyone, Roberto’s work is built on one uncompromising principle: positioning must be focused. No line extensions. No diluted messaging. No attempting to do everything at once. Instead, he helps businesses define a sharp, well … Continue reading Roberto Fiori Rocco : Focused Brand Positioning Meets Neuroscience-Driven PR for Market-Leading Growth