By uniting BackLite Media, Viola Media, and Media 247 under Multiply Media Group, Multiply Group aims to reshape the future of out-of-home advertising in the UAE and beyond. In a landmark move for the regional media industry, Multiply Group has officially launched Multiply Media Group (MMG), consolidating three of the UAE’s most prominent out-of-home (OOH) advertising firms — BackLite Media, Viola Media, and Media 247 — under a unified banner. The strategic integration marks a transformative step toward creating a regional media powerhouse poised to lead the evolution of outdoor advertising. By bringing together these three market leaders, each with … Continue reading Multiply Group Lights Up the Media Landscape with Launch of UAE Out-of-Home Powerhouse