Festive shopping, mobile commerce, and cultural celebrations drive record-breaking growth across the region. The MENA region’s e-commerce market experienced remarkable growth in 2024, with a 44% surge in orders during November’s holiday season. This uptick coincided with Black Friday and the festive gifting period, showcasing the influence of cultural and seasonal trends on consumer behavior. Forecasted to reach a market volume of $50 billion by 2025, MENA e-commerce is thriving, fueled by innovations in mobile shopping and consumer-focused strategies. Festive Season Peaks and Key Trends The November peak, driven by Black Friday sales, marked a critical period for the e-commerce … Continue reading MENA E-Commerce Booms in 2024 with 44% Surge During Holiday Season