Dubai Unveils Ambitious 2033 Sports Plan to Build a $5 Billion Sport Economy

A decade-long strategy aims to double economic impact, grow sport participation to 2.6 million residents, and elevate event attendance to over 4.1 million by 2033.

Dubai has announced one of its most comprehensive and forward-looking initiatives yet — the 2033 Sports Plan, a visionary roadmap designed to reshape the emirate’s sporting landscape and significantly boost economic output. The strategy aims to double the sports sector’s annual contribution to AED18.3 billion ($5 billion) by 2033, reinforcing Dubai’s position as a global hub for sports, wellbeing, and major international events.

At the heart of the plan is a strong focus on community participation. Dubai targets raising the number of active residents to 2.6 million, ensuring sport and physical activity become integral components of daily life. By embedding wellness into the culture, the emirate continues its efforts to promote healthier lifestyles, reduce sedentary habits, and foster a more dynamic population.

The strategy also sets ambitious goals for global event engagement. Dubai aims to expand attendance at major sporting events to more than 4.1 million spectators, cementing its reputation as an international sporting destination capable of hosting world-class tournaments, championships, and entertainment-driven sports spectacles.

The 2033 Sports Plan aligns with Dubai’s broader economic and social development objectives, leveraging sport as a tool for investment, tourism, community cohesion, and global brand elevation. With world-leading infrastructure, a continually expanding events calendar, and a commitment to innovation, Dubai’s sports sector is positioned to become one of the city’s most influential economic pillars over the next decade.

As Dubai continues to rise as a global leader in sports, this long-term plan underscores the emirate’s dedication to building a healthier, more active, and economically vibrant future — driven by participation, performance, and world-class experiences.