Dubai and MrBeast Launch World’s Largest Kindness Campaign

Global creator Jimmy Donaldson joins forces with Dubai’s 1 Billion Followers Summit to inspire ‘1 Billion Acts of Kindness’ in partnership with MBRGI and the Varkey Foundation

In a landmark collaboration between Dubai and one of the world’s most influential content creators, MrBeast (Jimmy Donaldson) has launched the “1 Billion Acts of Kindness” campaign — an ambitious global initiative aiming to promote compassion, unity, and positive social impact across the world.

The campaign was unveiled during Dubai’s 1 Billion Followers Summit, a global gathering of digital creators, innovators, and changemakers. Supported by the Mohammed bin Rashid Al Maktoum Global Initiatives (MBRGI) and the Varkey Foundation, the project marks a milestone in uniting the global creator community around a single, uplifting mission: to make kindness go viral.

Speaking at the summit, MrBeast — known for his record-breaking philanthropic stunts and massive online influence — said the campaign seeks to leverage the power of creators to make tangible change. “This is more than just content; it’s a movement,” he emphasized. “If each of us can inspire a small act of kindness every day, the ripple effect could transform millions of lives.”

The ‘1 Billion Acts of Kindness’ campaign invites individuals, communities, and organizations around the globe to participate in acts of generosity — whether through volunteering, supporting charitable causes, or helping those in need. Each act will be documented and shared online to inspire others, creating a digital chain of positivity that spans continents.

Dubai’s role in launching the initiative underscores the emirate’s growing influence as a global hub for creativity, innovation, and humanitarian leadership. The collaboration aligns with MBRGI’s mission to foster hope, empower individuals, and amplify good deeds through strategic partnerships and social impact programs.

Commenting on the initiative, representatives from MBRGI highlighted how it reflects the UAE’s commitment to promoting shared human values and building a better, more compassionate future.

With MrBeast’s global reach of over 250 million followers and Dubai’s forward-thinking approach to digital collaboration, the campaign is poised to become one of the most influential social impact movements in history — one that redefines how kindness is measured and shared in the digital age.